Atari acquires Intellivision, ending world's longest console war

Ending a war that's been raging since the 1970s, Atari has acquired the Intellivision brand and a selection of its games.

Tom West

Published 23 May 2024

The first Intellivision video game console was launched in 1979, battling it out with Atari for players' attention into the 80s. Well, the long-fought console war has now come to an end, as Atari has acquired the Intellivision brand along with over 200 games from the company's portfolio.

Intellivision has been acquired by Atari

Atari announced that it has acquired the Intellivision brand and over 200 games from Intellivision Entertainment LLC. According to Atari, "Intellivision Entertainment LLC will rebrand and continue its business of developing and distributing the Amico brand game console with a license from Atari to continue to distribute new versions of the Intellivision games on the Amico console."

As for Atari, the company says it will now look to "potentially create new games, and explore brand and licensing opportunities as part of a long-term plan to create value from the Intellivision properties." The company's plan includes expanding the distribution of legacy Intellivision games.

"This was a very rare opportunity to unite former competitors and bring together fans of the golden age of gaming,” Atari's CEO Wade Rosen says.

“Atari has been a valuable partner and we have every confidence they will be a responsible steward of the storied Intellivision brand,” Intellivision Entertainment CEO Phil Adam says. “We look forward to our expanded collaboration and the prospect of bringing a broad array of new titles to the Amico family gaming platform.”

It's an exciting day for announcements from established franchises, as we also know that this year's Call of Duty is Black Ops 6.

Industry News

Written by Tom West

Tom has been playing video games since he was old enough to hold a controller, experimenting with a number of systems until he eventually fell in love with Xbox. With a passion for the platform, he decided to make a career out of it, and now happily spends his days writing about that which he loves. If he’s not hunting for Xbox achievements, you’ll likely find him somewhere in The Elder Scrolls Online or fighting for survival in Battlefield.